Tanishq redefines work wear jewellery by introducing Mia 5
A collection which adds colours to your work!
Mumbai, 28th June 2014: Tanishq, India’s largest and most preferred jeweller along with Good Housekeeping & Cosmopolitan launched Mia 5. After the success of earlier collections by Mia, Tanishq introduces Mia 5 – fifth in series to continue its journey of celebrating minimalism! An absolute indulgence, Mia 5 adds different colours at work like yellow, mint green, sky blue, purple and gives new direction to work wear jewellery. The collection has pieces which are trendy, lightweight, stylish, lighter on pocket and also available online.
The launch took place at the Mumbai showroom of Tanishq. Present at the event with actor & singer Vijayata Pandit, actor Sonal Sehgal, actor Anisa, Mainland China owner Suchhanda Chatterjee, Corporate Women, Fashion & Lifestyle Bloggers.
Speaking on the launch of Mia 5, Sandeep Kulhalli, Senior Vice President, Retail and Marketing, Jewellery Division, Titan Company Limited says “Tanishq has been in the forefront of introducing jewellery for diverse audience including working women. The requirement of a working woman has witnessed a sea of change in this transformative world. Today she considers jewellery as an extension of her personality and takes as much care on selecting the right pair of earrings or bangle to complement her outfit. We believe jewellery can light up a dull day at work. Keeping this in mind, Mia range of jewellery celebrates working women and adds colours to their work.”
The Mia collection of jewellery has over 300 designs and is available at INR 2,999 onwards at all Tanishq stores across India. To experience the collection and to shop online log on to http://mia.tanishq.co.in/.
Tanishq jewellery, from the Tata Group, has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality. It has built for itself the envious reputation of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with jewellery that meets her traditional and contemporary aspirations and desires.
Tanishq, India’s only national jeweller offers gold and gem-set jewellery (in 22 and 18 karat gold) in over 5000 traditional, western and fusion looks. The jewellery is manufactured in a fully integrated manufacturing plant with state-of-the-art equipment. The Tanishq retail chain currently includes 166 exclusive boutiques in 90 cities, making it India’s first and largest jewellery retail store chain.