India’s biggest talent hunt set to discover 100,000 stars on mobile
Mumbai, November 26: #fame, India’s No.1 LIVE video app today launched its latest gamification feature on the app – #fame Talent League(FTL), a path breaking initiative that will encourage & enable content creators to test their popularity with audiences in real time. As may be recalled, #fame launched the country’s first live video app in May this year and in a short span of time has emerged as the largest live video platform. Since May, #fame has seen 2 Million downloads, with more than 30,000 performers going live and over 30,000 watch hours of content. The #fame Talent League shall start on December 5th, 2015.
Launched at a star-studded event today, the ocassion also brought on stage popular celeb digital influencers including popular actress Richa Chaddha, Pyar Ka Punchnama star Kartik Aaryan, Sanjay Tripathi, Sr. EVP, Marketing, Product, Digital & E-commerce, HDFC Life, and Devendra Deshpande,Principal Partner – Innovations, Mindshare, to discuss the power and emergence of LIVE video as the next big inflection point in social media.
Being a first of its kind gamification feature on any LIVE video app in the world, #fame Talent League allows young talent to continuously benchmark their performance on the app in terms of popularity and interaction. Basis views and likes, performers record ‘ftl’ points through the platform’s algorithm. Winners will be selected on a daily, monthly and seasonal basis. Prizes worth 1 crore shall be offered over the next 3 months.
Puneet Johar, CEO- TO THE NEW Ventures (#fame is a part of the TO THE NEW Ventures Group) said “As a platform, #fame is a great combination of the engagement of social media with the power of live video. Users can go live on a simple click of a button on their mobile, build a following and do so without the hassles of production. We have seen massive traction since we launched and we expect the #fame talent league to triple our user base over the next 3 months. Apart from this, regionalization and monetization will be our key growth drivers in the medium term and we will announce our plans on that shortly”
Saket Saurabh, CEO- #fame said, “The #fame talent league heralds a new phase of scale-up for #fame. It is not only a great tech innovation which will catalyze how talent can be discovered on digital, but it will do so at a scale never seen before on any other media or platform. We are targeting over 100,000 performers going live on the app, adding to the 30,000 who already have in the past few months.”
#fame is India’s No.1 LIVE video app catering to mobile millennials through an integrated ‘talent-first’ strategy, #fame is set to become Asia’s premier digital entertainment network through its presence across 6 countries over the next 3 years. #fame’s content centres around mobile-led LIVE video programming and innovative video-on-demand content including high impact digital properties, shows and formats in genres such as entertainment, food, fashion, music, comedy. With a multi-platform approach in distribution and a strong presence across all digital and social platforms, #fame helps brands reach and engage audiences through customized solutions spanning talent-based content, properties and digital video services.