Powerhouse performer Vidya Balan, who is synonymous with all things traditional and Indian, has been approached to be the face of a travel website . The website has approached the actress to be the face of their newest campaign promoting Indian states as travel destinations .
The site is keen to have Vidya be the face of the campaign as she embodies all that is Indian . Apart from sporting Indian handlooms and textiles, the actress is also extremely popular in small towns and has deep insight and knowledge about various Indian cultures, making her the ideal fit for the brand.
Says a source, “The actress has primarily approved the concept of the campaign, which involves her travelling to 7 prime states to begin with. She will then highlight the traditions of each of these states, eating their cuisine and sporting their outfits .”