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Sony LIV to showcase ‘Dilwale’ before its TV premier

03 Feb

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Catch your favorite stars in one of the most riveting films of 2015 even before its TV premiere!

Mumbai, February 2,2016:

Sony LIV, Sony Pictures Networks’ (SPN) premium digital video entertainment platform, has taken its promise of a digital-first approach many notches ahead as it gets set to showcase Dilwale, one of the biggest and most anticipated Bollywood films of 2015 on a pay- per- view basis. Sony LIV has always been at the forefront of innovation and with this initiative, it continues to provide a wide variety of content to consumers, literally, anytime, anywhere; in other words, ‘Jab Aap Chahein’. As the most eagerly awaited film of the year for Hindi cinema lovers, it brought back the much-loved chemistry of Shah Rukh Khan and Kajol for die-hard fans.

Dilwale saw tremendous traction around its release in India and is breaking records across the globe as far as revenue collection goes. Directed with the typical flair Rohit Shetty is known for, it brings the right dose of romance, action, drama and humour with Varun Dhawan and Kriti Sanon playing the younger lead pair along with Johnny Lever and Varun Sharmain supporting roles. Viewers can immerse themselves in this captivating world replete with all the elements of a Bollywood potboiler

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Uday Sodhi, EVP and Head – Digital Business said,

“Movie premieres have been a very important facet of the Sony LIV offering. Whether you missed the film on the silver screen or you’d like to relive its magical moments and applause-worthy dialogues all over again, you can catch up on all of it with Sony LIV.”

He added, “Dilwale was truly the most exciting release of 2015 for Hindi film buffs. Premiering it on Sony LIV before television is one of the most significant entertainment offerings we can make to our users at the onset of the New Year. Through the premiere, we are underlining the fact that in 2016, too, we will continue our promise of bringing the biggest and best properties from across the globe to the digital devices of Indian netizens.”

Sony LIV:

Sony LIV is the first premium Video on demand (VOD) service by Sony Pictures Networks’ (SPN)providing multi-screen engagement to users on all devices. Launched in January 2013, it enables users to discover 20 years of rich content from the network channels of Sony Pictures Networks’ Pvt. Ltd. It also provides a rich array of movies, strong line-up of events across all sports, shows, music, product reviews.

With 20 million app downloads so far, LIV is the first amongst its competition to provide original exclusive premium content.

As a true pioneer in its space, Sony LIV launched India’s first-ever original show exclusively for the online platform earlier this year. With#LoveBytes, it became the country’s first digital video-on-demand (VOD) platform to introduce an innovation of this nature

 

About Sony Pictures Networks India (SPN):

Sony Pictures Networks India (SPN), (formerly Multi Screen Media Private Ltd.), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.

As a leading television network in India, SPN comprises of Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; MAX 2, a second Hindi movie channel showcasing great Indian Cinema; SAB, a family comedy entertainment channel; PIX, the English movie channel; AXN, the leader amongst English Entertainment Channels; AATH, the Bangla movie channel, MIX a refreshing Hindi music channel; SIX and SONY ESPN – the cluster of sports entertainment channels and LIV – the Digital Entertainment Channel, and, SPN’s Motion Pictures division, formerly MSM Motion Pictures.

Sony Pictures Networks India is in its 21st year in India.

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