Sidharth Malhotra unveils the Top 5 Looks for the season by American Swan

15 Mar



Flaunt the brand’s latest summer collection – Get the


New Delhi, March 15, 2016:  If you are a staunch follower of the latest trends in the fashion circuit, American Swan leads the way with Sidharth Malhotra unveiling his Top 5 Looks for the season. Widely regarded as the most handsome and well-dressed young star of today, Sidharth has handpicked a range of summer looks from Sporty, Urbane to Formal that are sure to be a big hit amongst the youth. Here’s your chance to stay cool and casual and yet turn on the style quotient for everyday life occasions.


Sidharth Malhotra shares his take on the new collection, “The new season’s collection by American Swan brings its own twist to contemporary and urbane fashion. This year, we have infused an aspirational flavor to the looks bringing you more elements to play and accessorize with. So get quirky and experimental with the simple style tips I’m offering through my Top 5 looks for the season. I’m sure all the youth in the country will find these immensely appealing.”


Sharad Thakur, Chief Business Officer, American Swan said, “Sidharth is easily one of the most celebrated and sought after youth icons when it comes to style. The effortless panache that he exhibits complements the new looks that we have unveiled this season and we are extremely positive about the response to the new collection. American Swan champions authentic casual wear for every occasion at an affordable price. This has translated in to the Top 5 Looks of the season that we now offer to our consumers.”


Sidharth Malhotra has picked five of the hottest looks from American Swan ranging from young and easy statement look, a dapper evening look, a free-as-I-am street style look, an adventurous sporty look to rugged denim on denim look. The fashion-savvy heartthrob is also seen acing these styles for the promotions of his upcoming film Kapoor & Sons. There is plenty of style inspiration in the campaign for different fashion preferences. Whatever be the personality of the American Swan shopper, he can embrace any of the style mantras as exuded by Sidharth, young India’s celebrity style icon!


The looks are available on a special section on the website. Rush now to get exclusive access to this limited edition collection at

Also, those who wish to check out Sidharth raise the hotness quotient can catch all the action behind the scenes in the exclusive fashion video on American Swan’s YouTube channel.


Facebook – American Swan

Twitter- @AmericanSwan

Instagram- American Swan

YouTube Channel- American Swan



American Swan is a part of TO THE NEW Ventures – a disruptive Digital media & consumer Internet Company creating and operating businesses targeted at social and mobile-first customers. TO THE NEW Ventures owns a string of digital and e-commerce properties including online fashion brand American Swan. American Swan in the recent times has bagged awards in 5 diverse categories at the prestigious Asia Retail Congress 2014 being declared the ‘Retail launch site of the year’. The fashion brand has also been adjudged as the emerging E-Retailer of the Year at the recently held India Retail Congress Award 2014.

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