PVR Pictures innovates India campaign with a unique campaign with a local illusionist!
PVR Pictures, the premiere name in Hollywood film distribution has launched an exciting campaign for the promotions of its next major release. Titled The Magic of Now You See Me 2 has roped in one of India’s youngest and most successful illusionist – Rajesh Kumar. Known for his magnificent magic tricks, the young magician has made an appearance on shows like India’s Got Talent and India’s Magic Star in which he was elected as one of the Top 10 Magicians in India.
The illusionist will be curating and mentoring a unique digital Illusion Talent Hunt in which users through social media would be given a chance to show-off their illusion/magic skills through a video challenge. The winners would then be elected and will then be felicitated. Rajesh will also be enthralling the audiences in Mumbai by perfuming vox-pop tricks on streets of Mumbai and several popular hangouts.
Now You See Me 2 is a sequel to the massively successful magic/illusion genre based film Now You See Me which released to much success in 2013. The horsemen are back this time with more magic, thrills and edge of the seat wow moments! The film which stars Mark Ruffalo, Dave Franco, Jesse Eisenberg, Woody Harelson and Morgan Freeman and will join by Daniel Radcliffe and Lizzy Caplan in the sequel.
Speaking on his association, Rajesh Kumar said, “I am really glad to have associated with a brand like PVR pictures.It’s great that brands nowadays lookout to collaborate with different genres of unexplored talent.I readily agreed to do this campaign as it seemed it exciting and new. Hope to keep the magic alive with the campaign.’
Speaking of this activity, Dharmesh Datta, Head of Marketing, PVR Pictures, said, “We as a brand are always keen on innovative ideas and collaboration. Now You See Me 2 is a huge film for us and we made sure we go all out for it. The campaign ideas were honestly very exciting for us and hope that the audience is as excited as we are.
Now You See Me 2 will hit Indian screens on 17th June 2016