LAUNCHED AMIDST AN EVENING OF SPECTACULAR ENTERTAINMENT, ANANYA DELIVERS HER FIRST LIVE PERFORMANCE
Saturday, 12th November`16, Mumbai: Ananya Birla, well-known in India as a leading innovator enters a new phase of her life as she launches her debut International single “Livin’ the life”. The 22-year old has been exclusively signed by leading record label, Universal Music Group. The major has launched Ananya’s musical career with the release of the single “Livin’ the life” now available globally through its network.
At a glittering evening in Mumbai on Saturday, Ananya Birla’s single was launched amidst a host of celebrities and some exciting entertainment! Featuring Illusionists, street dancers and even a sand artist, Ananya Birla made her sensational debut performance on stage, belting out her single “Livin’ the Life”.
The highly infectious and up-tempo pop / dance single is produced and co-written by Internationally acclaimed music producer Jim Beanz who has previously worked with global superstars Nelly Furtado Cheryl Cole, Demi Lovato, Jason Derulo to name a few. “Livin’ the life” was recorded at Sunset Sound Studio, Pennsylvania.
Says ANANYA “With Livin’ the life, I am following my dream. I’ve always loved music, and making music. The song is about finding who you are, because I believe that only by doing that, will you find happiness. For me I discovered I needed to try to spread love to others. For other people it might mean something else – playing football or looking at the sea. I believe that if you discover who you are really are, you can overcome any challenge.”
With love for music since childhood, Ananya has been inspired by a number of International artists such as Ed Sheeran, The Fray, Cheryl Cole, Eminem, AR Rahman and Coldplay. Her debut single “Livin’ the life” features a strong point of view for those who walk through life seeking their own true path. The song demonstrates Ananya’s drive, creativity, passion to help others overcome challenges. Her hope is that its heart-felt lyrics, melodies and dance-inducing rhythms, will inspire the same spirit of self-realization among listeners.
The music video of the song, shot on the beautiful Santa Catalina Island in California, is equally inspiring as it showcases a visual representation of the song’s impactful theme. The video is directed by international director ROCK JACOBS whose previous work includes music videos for Skrillex, Marilyn Manson, Lil Wayne, The Game, Ice Cube, The Vamps, J Cole, Iyaz and Rick Ross.
Ananya Birla’s debut International single “Livin’ the life” is now available worldwide across digital platforms exclusively on Universal Music Group.
About Ananya Birla
Ananya was just 17 when she founded Svatantra Microfinance, an initiative to help make rural entrepreneurs in India, especially women, more economically self-sufficient. She followed that with Mpower – an initiative to empower people dealing with mental health disorders. Most recently Ananya launched Curocarte – an online lifestyle platform bringing together makers of handmade goods and collectors of luxury from around the world.
Ananya’s accolades include Miss Vogue’s ‘28 Geniuses under 28’, ‘Verve’s 50 Power Women of 2016’ and ‘Forbes Asia’s Women to Watch 2016’, amongst others.
About Universal Music India:
Universal Music India Pvt. Ltd. (UMIPL) is a 100% subsidiary of the Universal Music Group (UMG) and is home to record labels such as A&M Records, Blue Note Records, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophone, Emarcy, Geffen Records, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group, Virgin Records, Virgin EMI Records.
UMIPL has an extremely rich Indian catalogue comprising songs from classic Hindi and Regional Films, IndiPop, Bhangra, Ghazals and Devotional. It’s enviable catalogue includes artistes such as Asha Bhosle, Anup Jalota, Bombay Vikings, Jagjit Singh, JoSh, Malkit Singh, Pankaj Udhas, Panjabi MC, Raghav, Mohit Chouhan, Euphoria, Adnan Sami, Rabbi Shergill, Rahat Fateh Ali Khan to name a few. UMIPL’s `film’ catalogue (the 2nd largest in India) spans music from blockbusters such as Sholay, Qurbani, Amar Akbar Anthony, Chori Chori Chupke Chupke, Devdas and Munnabhai MBBS amongst the numerous jewels which symbolize the musical journey from the 70’s to date. On the International music front, UMIPL are the clear market leaders with artistes such as ABBA, Bon Jovi, Bryan Adams, Enrique Iglesias, Eminem, Lady Gaga, Taylor Swift, Justin Bieber, Katy Perry, The Beatles, UB40, Deep Purple, Enigma, Norah Jones, Deadmau5, The Chemical Brothers, amongst host of others, popular music icons and household names in India.