Mumbai, 16th December, 2016: SonyLIV, the complete digital entertainment platform for audiences across genres hosted the most entertaining party of the year to celebrate the refreshed brand identity and renewed brand ethos “We LIV to Entertain” (#WeLIVtoentertain). With its new positioning, the brand underlines its commitment to fulfilling the most basic and pressing of human needs – that for robust, high-quality entertainment. In order to create top-of-the-mind recall, SonyLIV also launched a highly riveting brand film with a clown – the eternal entertainer, at the heart of the film, driving home the message that Kamaal dikhaana, Kamaal ka kaam hai (It’s no mean feat to keep everyone entertained). Mr. NP Singh- Chief Executive Officer, Sony Pictures Networks Pvt Ltd and Mr. Uday Sodhi -Executive Vice President and Head – Digital Business at Sony Pictures Networks India Pvt Ltd made the announcements.
The party was graced with an eclectic mix of celebs and socialites including Anu Malik, Anup Soni, Amit Tandon, Director Kaizad Guzdad, Poppy Jabbal, Faraz Khan, Khushal Punjabi, Raghu Ram, Sukhmani Sadana, Debina Bonnerjee and Taarak Mehta ka Ulta Chashma Cast, Priyal Gor, Mishkat Varma, Vishal Nayak Kinshuk Vaidya,Shivya Pathania, Chandan Roy Sanyal, Director Vishal Mull and many more.