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Sonam Kapoor’s Neerja emerged as one of the most profitable hits of 2016!

06 Jan

SONAM
While B-town witnessed several content-driven films that set the cash registers ringing last year besides the massy entertainers, the year has also been surprisingly gratifying for women-centric films – Sonam Kapoor’s Neerja being the most profitable film of the year!
With Neerja, the actress delivered a truly career defining performance, which brought her major commercial success and critical acclaim.
The inspiring biopic based on the incredible story of Neerja Bhanot – Pan Am flight attendant who saved the lives of 359 passengers of a hijacked plane – released in a handful of screens it eventually turned into a huge box office success.
Considering the box office performance of women-centric films released in 2016, trade pundits are of the opinion that Neerja is certainly the top grossing film.
Taran Adarsh says, “Neerja is a huge hit in terms of returns on investment. The film went from strength to strength with each passing day at the box office and also the fact that the film did remarkable business in its lifetime. Revenue generated from overseas and non theatrical avenues have also added to the profits.”
“Sonam Kapoor was simply remarkable in the film. She had transformed herself. I didn’t realise it was Sonam Kapoor. She was Neerja. It’s her most accomplished performance to date,” adds Taran.
Komal Nahta, another film trade expert says, “Sonam Kapoor played Neerja so convincingly that one is almost constrained to say that she brought the deceased braveheart airhostess alive! Great acting, great film…. both won’t be forgotten very easily! Plus, it is one of the big hits of 2016 when we consider cost versus profit figures!”
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Posted by on January 6, 2017 in Uncategorized

 

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