- Myntra’s fashion show at the Times Square, New York will set a benchmark in democratizing fashion with live engagement for Indian consumers, as they shop on the go
Mumbai, July 7th 2017: India’s leading destination for fashion online, Myntra is set to create a new wave in the dynamic fashion industry. Strengthening the fashion connect, Myntra will host a fashion show at the Times Square, New York on 13th July.
The famous New York Times Square is always buzzing as a shopper’s paradise offering the best of high fashion. Back in India, Myntra has democratized fashion by offering an eclectic mix of brands turning into an e-shopping utopia. The fashion show is an expression of Myntra’s core belief.
Drifting away from conventional shores, the Myntra fashion show will symbolically ‘unramp’ where the models will express their distinct styles while having fun on the go, walk in groups which is a break from the tradition. Myntra believes that fashion and style do not belong to a specific group or set of people alone, the models at the fashion show will give testimony to the same.
The looks put together will be assorted from the outfits and accessories available on the Myntra platform by the team of in-house experts. The curated attire will showcase everyday wear, airport looks with funky add on to amp your daily clothing. The Bollywood showstoppers walking the ramp for Myntra will be Dia Mirza and Taapsee Pannu.
Gunjan Soni, CMO, Myntra, said, “The fashion showcase at the New York Times Square articulates our commitment to making global fashion available to our shoppers. The experience of shopping the looks online while the show is on will allow the Myntra consumers to engage with fashion like never before.”