The ad campaign has been conceptualised by Creativeland Asia
Mumbai, March 07, 2018: Loved by 380 million consumers across the country for its natural beauty
promise, Godrej No.1 is now introducing an all new Lime and Aloe Vera soap variant to its classic
range of soaps. Godrej No.1 has come up with a new TV ad campaign featuring popular actors –
Sanjeeda Sheikh and Amit Sadh.
Godrej No. 1 Lime and Aloe Vera soap is an experience like never before. Lime is known for its
invigoration properties, has been combined with the gentleness of Aloe Vera, which retains the
skin’s moisture to keep it soft and glowing. The combination of these ingredients leaves your skin
feeling fresh and soft.
The ad film features Sanjeeda Sheikh as the woman of today who manages her stay fresh and
beautiful throughout the day. Amit Sadh is featured as her husband who is awe of Sanjeeda’s ever
beautiful and fresh looking skin. The secret to Sanjeeda’s fresh and ever glowing skin is the Lime and
Aloe Vera soap variant from Godrej No.1.
Mr. Sunil Kataria, Business Head – India and SAARC, Godrej Consumer Products Limited (GCPL),
shares, “Over the years, Godrej No.1 has believed in making the consumers experience the goodness
of natural ingredients for skin care. We have launched the soap with a new refreshing TV
commercial. Popular TV and film actor Sanjeeda Sheikh and Amit Sadh will come together for the
first time in this commercial.”
Anu Joseph, Chief Creative Officer, Creativeland Asia, said, “We are talking to an audience where
the man hardly ever pays a compliment to his wife, let alone help her with household chores. With
Godrej No.1, over the last couple of years, we’ve been trying to set a precedent in our TVCs that can
change the equation. The good news is that the numbers tell us that there’s an overwhelming
resonance and acceptance for this idea.”
Link to the ad film: