Divya Khosla Kumar’s Sanam Re has beaten ‘A’ lister films like Bajirao Mastani, Fan and Neerja in terms of the TV TRP ratings. The recently released comparative data by BARC (that compares the no. of television sets that have viewed the respective films on their premieres) are listed below.
|1.||Prem Ratan Dhan Payo||2,51,19,000|
|6.||Ghayal Once Again||38,61,000|
|10.||Kapoor & Sons||12,65,000|
Sanam Re’s title track was a blockbuster, but the above numbers indicate how the romantic love story despite not having any big star in it connected emotionally with the audiences in a big way. Clearly the above data also brings out the role music plays in not just the opening of a film but also in the television viewing numbers that finally impact the satellite pricing and thus the profitability for the producer.