MAX PRESENTS ELITE MODEL LOOK INDIA 2014
Mumbai: MAX Elite Model Look (India) 2014 culminated in the fashionable Grand Finale in Mumbai.
The journey of the debut edition of Elite Model Look India 2014 presented by Max started with a five city casting tour which includes Delhi, Chandigarh, Kolkata, Bangalore and Mumbai. The online world was buzzing with lakhs of people engaging with the contest over the last two months. Thousands of aspiring contestants participated in this biggest ever international platform. The finalists were groomed by industry experts like MARC ROBINSON, India’s leading holistic health guru MICKEY MEHTA and International Ramp Walk Trainer ERIKA OLIVIERA.
At the finale show finalists were seen sashaying glamorously down the ramp for the final selection rounds. The evening proved to be a complete fashion treat with outstanding poise and glamour as the finalists walked the ramp in style showcasing fabulous collection from Max.
Boys showcased varied looks from Smart to Dressy Casuals. Khaki and shades of beige combined with trendy indigo and denim gave them a truly refreshed look. In the final round, Boys were in evening blazers, stylised leather jackets in monochromatic shades, well supported with T shirts with glossy applique and panelling details.
Girls look varied from Bold & Dramatic to luxurious black finale collection. Whether it be graphic prints, dots, stark stripes, contrast blocking or windowpane checks- Black and White did the Mix & Match way with lots of Pattern play. The final girl’s round showcased them sparkle, shimmer and couture detailing black dress redefined with modern cuts and luxurious fabrics.
The show was judged by Victoria Da Silva – World President Elite Model Look accompanied by NARENDRA KUMAR (Designer), VASANTH KUMAR (Executive Director, Max), MARC ROBINSON (Project Head, Max EML India 2014) and NUPUR TRON (License owner, Elite Model Look in India).
Speaking about the event, Designer NARENDRA KUMAR quoted “Elite brings a greater international focus to Indian fashion which is desperately needed at a time when Bollywood had consumed the industry. An elite Indian supermodel would also put India on the global fashion map.”
Commemorating the occasion, Mr. Vasanth Kumar, Executive Director – Max, said “I would like to extend a hearty congratulation to the winners. Max has always made fashion available to everyone and as a brand has tried to promote the right blend of fashion and talent. The winners have truly showcased the potential to be the next supermodel of the country. We were really glad to receive an eliciting response from across India as young girls and boys actively participated with the aspiration to be India’s next top super model. ”
THE WINNERS :-
MAX Elite Model Look India 2014 (Male) : RINKU MALIK
MAX Elite Model Look India 2014 (Female) : VIJAYA SHARMA
Both the winners are from Delhi.
The winners will now represent India at the international finale in China and secure a 3 year contract with the Elite agency.
Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family.
Max, a division of Lifestyle International (P) Ltd., has pioneered the concept of ‘value fashion’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends at a great price, making it affordable to many. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. In India, Max has over 90 stores across 43 cities including Mumbai, Delhi/NCR, Bangalore, Chennai, Kolkata, Hyderabad, Pune, Bhopal, Indore, Kochi, Lucknow, Bhubaneswar, Jaipur, Jabalpur, Jammu, Kanpur, Nagpur, Raipur, Surat, Vadodara, Gangtok, Ranchi, Siliguri, Agra, Allahabad, Amritsar, Bareilly, Chandigarh, Dehradun, Varanasi, Calicut, Coimbatore, Hubli, Kannur, Madurai, Mangalore, Mysore, Pondicherry, Thrissur, Trichy, Trivandrum, Vizag& Vijayawada. The brand plans to have a network of 120 stores by the end of the financial year.
About Elite World:
Elite World is owned by Pacific Global Management (PGM), which is a talent management company in the modelling and music industry, with a focus on luxury and live events. In addition, the Group owns Gold Typhoon, the independent China-based entertainment label, and La Perla, the premium Italian lingerie brand. Elite Model Management was founded in 1972, and is the world’s largest model agency, representing over a thousand models across five continents.
Elite is home to many of the leading faces of the day, such as Adriana Lima, Liu Wen, Sigrid Agren, Constance Jablonski, FeiFei Sun and Ming Xi. Elite is not just a network of model agencies; it is a true brand synonymous with model management, the Elite Model Look contest, and world-class licensing. To learn more, visitwww.elitemodelworld.com
About Elite Model Look:
Elite Model Look is the leading international model search. It is active in over 60 countries across the world, and attracts hundreds of thousands of entrants each year. It has discovered top models such as Cindy Crawford, Ming Xi, Sigrid Agren, Constance Jablonski, FeiFei Sun and Gisele Bündchen amongst many other household names. It is unique in providing the opportunity for young girls to enter the fashion world, and carve out successful careers. To learn more, visitwww.elitemodellook.com